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MFKiG 2023!


MFKiG 2023!

UltronAR at the International Festival of Comics and Games in Lodz

On October 7-8, 2023, we had the extraordinary opportunity to participate in the International Festival of Comic and Games in Lodz. The event gave us the opportunity to present our innovative UltronAR mobile application aimed at game lovers, as well as a fantastic opportunity to exchange experiences with enthusiasts and experts in this medium.

Gamification: ready for the Challenge?

Międzynarodowy Festiwal Komiksu i Gier1UltronAR’s booth was represented by our team, encouraging people to learn how the application works. Participants were invited to take part in an exciting gameplay game prepared especially for the event with the title “Where does eMeFKa live? EC1 Comics Center,” which allowed people to discover the festival from a different angle. It included not only quizzes, but also photo-taking tasks and even small real-world missions that combined elements of comics with augmented reality.

As an added bonus, there were magnets and stickers featuring Ultron, which every attendee of the event could receive by walking up to our booth.

Comics in Augmented Reality

In introducing our technologies, we emphasized the use of UltronAR as a tool that will allow comic book creators to bring their stories to the urban space through AR gameplay. Imagine: creating a game based on a comic book theme, players can interact live with their favorite characters, take photos or perform tasks inspired by the comic book’s plot. The idea of creating a role-playing AR game based on a classic story from a comic book, using a variety of tasks, was welcomed by developers.

Międzynarodowy Festiwal Komiksu i Gier2Prospects for Comics in the AR World

Every conversation with festival attendees was valuable. It allowed us to understand their needs and expectations in terms of AR solutions for the world of comics. It turned out that many of them see potential in combining the traditional medium with modern technologies, although not all of them are yet ready to completely accept such an evolution.


Many creators approach AR technology with curiosity, but also some distance. It is important to find the golden mean between preserving the essence of the comic and introducing new interactive elements.


The International Comics and Games Festival in Lodz was a valuable experience for us. It made us realize how important it is to constantly seek and explore new possibilities offered by AR technology in the context of various media. We are grateful for every conversation, every comment and all the suggestions we received. 


Although the festival is over, we believe that this is just the beginning of our adventure with comic creators. Seeing the potential in AR technology, we dream of bringing more and more works to our app, offering readers an unforgettable experience.


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